Blog

Blogs by Persona

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June 12, 2024

Decentralized Personalization In Action

The secret sauce behind the success of platforms like Netflix and Amazon is their powerful AI models, which tailor content to keep us hooked.

May 13, 2024

My First GDC: Late to the Party, but Worth the Wait!

In my latest blog post, I delve into the immersive journey of my first Game Developers Conference (GDC), sharing insights and reflections from this enriching experience.

May 13, 2024

ETH Denver 2024: Unpacked, Unraveled, and Unforgettable!

A recap of ETH Denver 2023 vs. 2024 showcases the shift from product-building to relationship-building, with observations on market dynamics, hot themes like AI in Web3, BTC Layer 2, interoperability, restaking, security, and notable encounters with industry figures and projects, emphasizing the vibrancy and diversity of the Web3 ecosystem.

May 12, 2024

Wallet Drainer: The Latest Scam in Crypto and How to Shield Yourself

In our recent journey with the Persona Ad Network, we encountered our first scam scare, highlighting the need for tighter security measures. Learning from the incident, we delved into the intricate workings of crypto draining scams, shedding light on how scammers operate through fake campaigns and deceptive websites. To fortify our network, we implemented rigorous KYB verification, manual reviews, and automated screening protocols, emphasizing the importance of staying vigilant and educated in navigating the crypto landscape.

February 22, 2024

Transparency with Anonymity

The power of on-chain data for Growth & User Acquisition

February 9, 2024

Will blockchain data dethrone the ad monarchs?

Decentralization disrupts the status quo, paving the way for a future where the power of advertising is democratized and liberated from the grasp of traditional giants

February 1, 2024

You Need To Read This - The Dark Side Of Web3 Growth

They give you big numbers super quickly, and it doesn't cost much. Sounds easy, right?

January 17, 2023

ETHIndia 2022 Hackathon

Team Persona is pleased to announce that its Crypto Wallet Bot Detector is placed among the top 12 final winners at the ETHIndia 2022 hackathon! ETHIndia 2022 is Asia’s biggest Ethereum hackathon, attracting over 2000 participants from 321 cities and setting a record for enthusiastic participation from the Ethereum community.