At Persona, we are building Web3's first Native Ad Network. With Persona, Advertisers can place Ads on premium dApps and target users based on on-chain activity. dApps can also monetize their platform by displaying Persona Ads on their user interface and earn per Ad view.

Launched in 2023, we are the fastest-growing Web3 Ad network and already collaborate with industry leaders like Metamask, Paypal, Hashflow, Etherscan, Wallet Connect, Immutable, Enjin, etc., on user acquisition and monetization. Backed by some of the best crypto VCs, our founding team brings experience scaling multi-billion-dollar businesses at Amazon and LinkedIn.

This role offers a unique opportunity to become a core member of our fast-paced and highly ambitious startup environment.

About the Role: 

You will be the second business hire at Persona and will be responsible for scaling the Web3 Ads vertical to $10M in the next 12 months.  

You will be our one-person-wrecking machine, responsible for building the sales pipeline from scratch - from identifying target customers to nurturing relationships, closing deals, and maintaining long-term partnerships. The objective is not just to sell but to develop a playbook for repeatable sales motions and product scaling.

We seek someone with strong opinions and the confidence to express them. If there's a new vertical to explore or a significant customer to pursue, you'll have the autonomy to make it happen. If you crave this level of independence and opportunity, let's connect!

What does success look like in your three months? 

• Take learnings from our existing set of customers and define the playbook to scale this 10x. Given that we’re operating a two-sided Ad Network, you’ll need to sell on both the Advertising side and the Publishing side.

What does success look like in your first year? 

• Use the playbook to get us to $10M Ad sales. You will have the opportunity to grow your team as we scale.

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Requirements:

• Deep strategic thinking: Ability to strategically navigate the nuances of the go-to-market strategy and identify which customers and verticals to focus on for maximum outcome.
• Building partnerships: Exceptional at building relationships and can talk to the CMO of Consensys, but also willing to roll up their sleeves and cold DM on Telegram or Twitter as required.
• Experience building and managing sales pipeline: Creative at sales with proven experience building sales pipeline. You should be capable of figuring out how to get in front of almost anyone. Cold outreach is not beneath you, and you should have the tenacity to keep going with a smile on your face when the going gets tough.
• Track record of meeting or exceeding quotas with exceptional communication and follow-up skills.
• Highly ambitious and doesn't scare easily.
• Must have: Understanding of Web3 basics and Ad networks.

What We Offer: We offer a competitive payment structure that includes Base pay, Commission/ Bonus, and Equity. We believe in rewarding our employees for their hard work and commitment to our mission. 

Next Steps: This is a unique opportunity to work closely with the CEO of a fast-growing startup and build and scale a new business line. If you are a motivated, Adaptable, and high-performing professional, with a hunger and eagerness to make a significant impact, we invite you to apply. Please reach out to ankita@persona3.io. 

Come join us as we reshape the future of digital Advertising!

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